Anthropologie’s first original social-first microcomedy series brings a fresh approach to holiday storytelling as part of the brand’s “On My Way” campaign.

PHILADELPHIA, Nov. 9, 2026 /PRNewswire/ — Anthropologie, the global lifestyle brand, is debuting its first original microcomedy with “The Holiday Party,” a five-part social-first series created in collaboration with Pooja Tripathi, comedian and creator of Brooklyn Coffee Shop. Known for her character-driven comedy, Tripathi has built a community of more than 870,000 followers across social platforms, generating over 50 million views across the platforms. The series brings her comedic perspective to the brand’s “On My Way” holiday campaign, weaving Anthropologie’s fashion, home, gifting and entertaining assortment into the story.

As episodic content and microdramas continue to gain traction across social platforms, Anthropologie is exploring new ways to engage audiences through original entertainment. Developed to feel more like a series viewers would follow, “The Holiday Party” brings the humor, personalities and unexpected dynamics of holiday gatherings into a social-first format.

“The way people discover and engage with content is constantly evolving, and we see an opportunity to tell stories our community genuinely wants to watch,” said Barbra Sainsurin, Global Chief Marketing Officer at Anthropologie. “With our first original microcomedy series, we wanted to bring a new perspective to holiday storytelling that felt entertaining and distinctly Anthropologie. Pooja was already a fan of the brand, and we knew our customers would connect with seeing someone who shares their appreciation for Anthropologie bring our holiday world to life in her own way.”

The series draws on the character-driven storytelling that has defined Tripathi’s work on Brooklyn Coffee Shop, bringing her comedic sensibility to her first creative collaboration with Anthropologie.

“Working with Anthropologie to bring the vision for this series to life was so much fun – they let me focus on the comedy while they tackled the aesthetic world of the party with their incredible production design, styling, and set decoration team,” said Pooja Tripathi. “I loved bringing creators who I admire and respect together to create a series that combines the warm and cozy holiday feeling with a wacky, unexpected flavor of comedy that you don’t normally get to see in classic retail holiday campaigns. I’m grateful that Anthropologie trusted our team’s vision and excited to share it with the world!”

The first episode of “The Holiday Party” is available to watch here, with new episodes and behind-the-scenes content rolling out November 11–19 across Anthropologie’s social channels.

About Anthropologie

Anthropologie is a modern, design-led lifestyle brand spanning fashion, home, weddings, garden, and gifting, where joyful self-expression meets inspired living. We create immersive shopping experiences that spark a sense of discovery and inspire customers to feel confident, curious, and connected, both online and in-store. Our curated collections blend own-brand exclusives with best-in-market partners, offering timeless quality and trend-forward design that reflect how our customer lives, hosts, travels, and dresses today. As we’ve evolved, Anthropologie has become a destination for her full lifestyle, from wardrobe to home to beauty and wellness, while continuing to bring imagination, narrative-driven storytelling, and memorable experiences to every touchpoint, from TikTok styling tips to in-store moments. With a global footprint of more than 220 stores, Anthropologie is rooted in inclusiveness, creativity, and community, always meeting our customer where she is and inspiring her to explore, experience, and celebrate her life in new ways.

PR CONTACT:
Samantha Chulick
pr@anthropologie.com 

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SOURCE Anthropologie