AUSTIN, Texas, Sept. 03, 2026 (GLOBE NEWSWIRE) — Bienvenido In Action and Hispanic Republicans of Texas have launched Proyecto Lone Star, a Hispanic voter outreach initiative authorized by the Republican National Committee and built to establish lasting civic infrastructure across Texas ahead of the 2026 midterm elections.
The initiative reflects a broader recalibration in American politics, in which Hispanic voters are no longer approached as a demographic to be counted but as a constituency to be persuaded on the merits. Approximately 5 million Hispanic voters are registered in Texas. Proyecto Lone Star identifies an estimated 746,182 of them as persuadable, with a turnout propensity between 50 and 60 percent.
Javier Loya, Co-Chair of Bienvenido’s Empresarios, said the competition now underway reflects a deeper change in how Hispanic Americans understand their own influence.
“The biggest mistake either political party can make is believing the Hispanic vote belongs to them,” Loya said. “Hispanic Americans are increasingly voting like entrepreneurs, parents and working families. They are asking which policies create opportunity, reward work, strengthen their communities and give their children a better chance to succeed. Any party that wants their support has to earn it.”
Proyecto Lone Star pairs the voter mobilization and civic engagement infrastructure of Bienvenido In Action with the candidate development and grassroots network of Hispanic Republicans of Texas. Its design is structural rather than seasonal, organized around sustained voter engagement, grassroots organizing, leadership development and candidate support within Hispanic communities throughout the year.
The scale of recent movement in Texas helps explain the investment. In the 2024 presidential election, Republicans won an estimated 55 percent of the state’s Latino vote and carried 14 of the 18 counties within 20 miles of the Mexican border, including all four counties in the Rio Grande Valley. Republicans also gained a Texas Senate seat and two state House districts in South Texas.
Engagement has continued to rise across the board. An Axios analysis of Texas Secretary of State data found that Democratic participation in the state’s Latino-majority counties during the March 2026 primary ran four percentage points higher than in the 2022 midterm primary. Both parties are now organizing earlier and investing more heavily in these communities than in any recent cycle.
Economic Leadership as a Parallel Track
Alongside the electoral effort, Bienvenido’s Empresarios concentrates on business leadership, free enterprise, entrepreneurship and economic relations between the United States and Mexico. The coalition of executives and business leaders works to expose young Hispanics to free-market ideas, develop entrepreneurs and advocate for productive bilateral relations. It operates separately from partisan electoral activity.
In May 2025, Loya joined more than 20 Hispanic business leaders representing energy, manufacturing, finance, food and media for meetings at Republican National Committee headquarters and the White House. The Bienvenido Empresarios summit centered on economic growth, trade, investment and entrepreneurship.
“What is happening politically is part of something much bigger,” Loya said. “There are more than 65 million Hispanics in America, and our influence is expanding across business, entrepreneurship, culture and public policy. The opportunity now is to make sure Hispanic business leaders have a meaningful voice in the decisions that determine whether the next generation can build companies, create jobs and pursue the American Dream.”
Loya, a Mexican-American entrepreneur and longtime advocate for Hispanic business leadership, has been involved in Bienvenido’s efforts to bring Hispanic executives into direct dialogue with policymakers.
The voters both parties are courting across South Texas are in many cases the same people opening businesses, hiring locally and financing expansion. As Loya frames it, their political questions and their commercial ones are the same questions, and the parties competing for their support will be judged on the same terms.
About Javier Loya
Javier Loya is a Mexican-American entrepreneur and Co-Chair of Bienvenido’s Empresarios, a coalition of Hispanic executives and business leaders focused on entrepreneurship and free enterprise. A longtime advocate for Hispanic business leadership, he has participated in Bienvenido’s efforts to bring Hispanic executives into direct dialogue with policymakers, including the May 2025 Empresarios summit at Republican National Committee headquarters and the White House. More at javierloya.com and owningtheamericandream.com.
About Bienvenido Empresarios
Bienvenido’s Empresarios is a coalition of Hispanic executives and business leaders focused on business leadership, free enterprise, entrepreneurship and economic relations between the United States and Mexico. The organization works to expose young Hispanics to free-market ideas, develop entrepreneurs and advocate for productive bilateral relations. It operates separately from partisan electoral activity.
Media Contact The Voice Society Leonardo Basterra leo@thevoicesociety.com www.thevoicesociety.com
